I absolutely love it when I come across something that seems to speak “just to me”. I’m sure other people notice this — I know Laura does — you read something in a magazine or you hear a joke in a movie, and you think “they totally had me in mind when they came up with that!”
For example, this Diet Coke ad (which I may or may not have shared here before today):
I see this ad and I think, “they’re talking to me.” I had a similar thought when I saw a recent Milky Way TV spot. NOT the stupid ones where the girl comes out of the Milky Way like a banana saying, ”why so blue panda bear?” – the new one where the person is standing in front of the vending machine – Ode to A7 – let’s see if I can load it here… well, that didn’t work — here’s the link.
This spot lets me know that it’s OK that I know that Peanut M&Ms are E4 in the vending machine at work. I have a very similar routine to the one in the commercial. It usually happens around 3 in the afternoon – once a week or so — I dig in my desk for change and walk through the breezeway to the cafe. E4. Works every time.
This is perhaps my favorite part of my job — the emotional connection. Many of you probably think that advertising is trickery – and that I am part of a massive money-grubbing empire that is aimed at separating people from their hard-earned dollars and replacing those dollars with useless and expensive crap. Fortunately, this is not the case. Our challenge,as an agency, is to create lovemarks for people — to create these emotional connections with the brands that become a part of their lives, integrated into the routine. We are charged with helping them find the right product for their needs — not tricking them into buying something they don’t need or want. This doesn’t put me in the same realm as, say, my sister Laura – who is saving the world one Guatemalan volcano at a time…. but I like what I do, for the most part, and my job is mostly fun. How many people can say that about what they do?
Weekend Update: I spent the week in Galveston on business, Becky moved to Fayetteville, we went to see Hairspray! (which is my new favorite movie – this week) on Saturday, and Sunday Don, Josh and Becky came over for some swimming and sunburn. Good weekend. Very tired.