(Sent on behalf of Britt Nevetsky, Account Director, Saatchi & Saatchi X New York)
Everyone at Saatchi & Saatchi X, we could sure use your help!
Wendy's is launching their new "Blended Frosty" product and we need your help giving it a name. Following are some product details and naming parameters for your review. Your naming suggestions, no matter how descriptive, suggestive or abstract are very welcome. Let your imagination go wild. Please feel free to include a rationale for the names provided.
Respond to this email with names by noon today (Friday, 3/23). If the client chooses your name, you could win a $25 Wendy's Gift Card and enjoy a Wendy's Frosty on us!
We appreciate your help.
The Product:
- Choice of Vanilla and Chocolate Frosty
- Blended with Oreos, Butterfinger or M&Ms
- Frosty point of difference: The quality, great taste and creamy texture of the Frosty loaded with candy (more than the competition).
The Competition:
- McDonald's McFlurry
- Dairy Queen Blizzard (considered premium in the category)
Naming Parameters:
- The name should include the brand name Frosty
- Names can fit into one of the following category buckets (or feel free to create your own bucket)
- Blended
- Cold
- Weather
- Candy
- Fun
Thank you!
Britt Nevetsky
How about the "Frost-whee!"
Posted by: ChiquitaQ | Friday, 23 March 2007 at 12:39 PM
I'm totally turning that in.
Posted by: sarahmcow | Friday, 23 March 2007 at 01:24 PM
What about "Wendy's Frosty Tail"? Or "Try the all-new Wendy's FrostBite...our delicious Frosty with a twist..!!!" "Same great flavors but YOU choose the BITE..!!"
Posted by: aycenthehole | Friday, 23 March 2007 at 03:04 PM
The grand prize is 25 dollars at a wendy's? Oh, and a free frosty? Cheap people.
Posted by: Beckola | Saturday, 24 March 2007 at 03:16 PM